For more than seven years, I produced experiential work for Comcast across markets and regions throughout the U.S., supporting Comcast, Xfinity and Comcast Business. The work ranged from pop-ups and community events to VIP experiences, major market activations and custom one-off requests, with annual programs reaching seven figures.
A large part of the work was built around a tiered activation strategy that could scale to the needs of different markets, audiences and budgets while maintaining a consistent brand experience. Across hundreds of executions, I managed the production behind that system as well as the unique projects that fell outside it, including budgeting, fabrication, vendors, logistics, staffing and on-site execution.
